According to a data produced by Reuters approximately 20% of Apple Watch buyers are simply not spending their hard earned money for the timepiece but are ready to spend on the band too. This obsession of the watch is helping the tech giant make a profitable amount.
The company known for its privacy is yet to release how many units are sold let alone the profits. Slice estimates the company has approximately used 2.79 as of Mid-June.
Though if the band purchases are any indication the sales of the watch which itself is just the beginning of the company’s profits.
Along with the watch there is a high-tech spin on the razor blade business model. Here the company sells a product for a modest price and then profits from sales of accessories etc.
The statistics state that the black sport band is currently the most popular choice. It’s also the most opted device ordered by consumers.
The entry level of the watch, which is also among one of the most popular one costs $349 i.e. Rs. 22,300. The extra band is $149 quilted with leather loop and $499 for the stainless steel link bracelet.
The popularity of the bands suggests that many customers can be spending more on the Watch than they actually intended.
Apple has created a platform for third-party developers which lets them design bands of their own. According to rumors the company won’t be sharing the revenue from the sales of bands through the third-party developers.
Having a broad range of bands can make the watch more appealing giving an extra revenue. Though if bands designed by outsiders take off it may make a dent in the sales of Apple’s own accessories.
The iPhone Help
The iPhone Help